Hayao Miyazaki’s Last Film Set A New Box Office Record Despite No Marketing
Legendary Japanese director Hayao Miyazaki’s new film,The Boy and The Heron (Kimitachi wa Dō Ikiru ka), is officially released in Japanese theaters on July 14th, 2023. In the two days since its release,The Boy and The Heronhas earned around $13.2 million(1.83 billion yen), breaking Studio Ghibli’s opening records, previously held byHowl’s Moving Castle. The Boy and The Heronmanage to achieve such a positive result despite using no marketing whatsoever. The studio doesn’t release any trailers or key visuals for the movie....