Video games that have earned companies over one billion dollars are often called the best games of all time, and the ever popularApex Legendsis on track to make a billion for EA by June 24, 2025, the end of the current fiscal year.Apex Legends' constant and growing popularity can be compared to some of EA’s other large online franchises such asThe Simsand theFIFAseries, which are series that have been around for a much longer period of time.
For EA and its many studios, it is not individual game sales that bring in the most money for the company. In a financial report released by EA, the company shows that a large part of its success is due to live services, which includes games likeApex Legendswhich is reworkedon a constant and regular basis.
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In Quarter 2 of the Fiscal Year 2021, EA made around $1.15 billion. Of that $1.15 billion, $282 came from individual game sales from all of the games that the company has released. But from online services, which includes online games such asApex Legends, EA made a whopping $869 million. Online games tend to have longer player retention and with new content constantly coming out, players will spend more time and money on games that have consistent updates.
Because of how wellApex Legendshas done since it released in early 2019, EA COO and CFO Blake Jorgensen fully expects that the game will become abillion dollar game franchisewithin the next six months.Apex Legendshas grown in such an exponential rate that the game has completely surpassedMadden Ultimate Team, a service that is similar to daily fantasy sports contests.
Looking around on websites such as Twitch, it is easy to see whyApex Legendsis on the path to become a billion dollar franchise. New games often cycle in and out of the top of the browse directory on Twitch, butApex Legendsis constantly on thetop of Twitch categorieswhich is seen by nearly a million users a day. With that much constant exposure and the consistent updates forApex Legends, it becomes easier to see whyApex Legendscontinues to grow and is well on the path to make a billion dollars for EA.
WithSeason 7 ofApex Legendsout now, there is more for players to discover in the game and a reason to keep on playing the ever-popular battle royale. Players might have to relearn characters due to character buffs and nerfs, but such changes are part of the reason whyApex Legendscontinues to be popular.
Apex Legendsis available on PC, PS4, and Xbox One with a Nintendo Switch version in development.
