Summary
According to Nintendo president Shuntaro Furukawa,The Super Mario Bros. Moviehelped grow theSwitchconsole’s sales in new international markets. Nintendo recently released its third-quarter fiscal earnings, which cataloged a number of impressive milestones. Information contained in this report includes updated sales numbers for the best-sellingSwitchgames, as well as other financial milestones. Investors also got the chance to ask about recent trends and how they affected Nintendo’s sales, such as the 2023The Super Mario Bros. Movie.
The Super Mario Bros. Moviepremiered in theaters last April, as a collaboration between Illumination, Nintendo, and Universal.The Super Mario Bros. Moviemade record profits at the box office, proving to be a huge success for all parties involved. With the movie being such a financial hit, an investor asked if the film had any impact on the expansion of the Switch’s sales and if the company is planning to grow in areas that it didn’t have a foothold in before.
In a recentNintendo investor Q&A(translation provided byGameRVO), Furukawa was asked about expanding the area of where the Nintendo Switch would be distributed, particularly in areas where theSuper Mario Bros.movie succeeded. Furukawa answers that there was a difference between the regions the movie was being screened in, and the Switch was sold respectively. He stated that Nintendo did promotions in certain regions, like Mexico and South America, beyond what the company normally did in the past during the holidays, which only increasedSwitch hardware salesdespite its decline in recent years. “There is a vast difference between the regions where the movie (Super Mario Bros.) was shown and the countries and regions where Nintendo Switch is being sold,” said Furukawa “We have conducted promotions that are beyond what we have done in the past in the holiday season. As a result, even though hardware sales are declining as a whole, sales in Mexico have increased.”
The Mario Movie’s Impact on Nintendo Switch
An investor asked about how Nintendo plans on expanding business in other regions and how it aims to address problems that caused issues in penetrating the market, such as the cost of the Nintendo Switch game console. Furukawa answers that while Nintendo isn’t able to expand the dedicated game console business,theSuper Mario Bros.movie still made an impactby exposing audiences to Nintendo andSuper Mario Bros., and there are still opportunities to grow, such as through its mobile apps.
There is a vast difference between the regions where the movie (Super Mario Bros.) was shown and the countries and regions where Nintendo Switch is being sold. Among them, South America, and in particular, Mexico, where the movie was shown, we have conducted promotions that are beyond what we have done in the past in the holiday season. As a result, even though hardware sales are declining as a whole, sales in Mexico have increased.
Another region that Furukawa commented on expanding Nintendo’s reach would be in Southeast Asia, looking to boost its visibility to create a larger user base. This includes connecting with customers using the Nintendo Switch through pop-up stores in areas like South Korea, Hong Kong, and more. Furukawa also comments that theSuper Nintendo World theme park expansionsare ways of making customers familiar with the Nintendo brand, which will eventually lead to them playing games on Nintendo’s dedicated consoles.
Switch
A late addition to the eighth console generation, the Nintendo Switch is a hybrid platform that can be experienced as a home or portable system. Launching with The Legend of Zelda: Breath of the Wild, the platform has amassed a wide selection of triple-A and indie titles. Since the console’s debut, Nintendo has released two other models: the Switch Lite and OLED.
