The White Lotushas been steadily growing its audience over the past two seasons. Now, after its second season finale, the show is boasting its highest ratings yet, which accounts for double the number of viewers from the season 1 finale.
HBO’sThe White Lotusis an anthology series centered around the titular resort. With branches worldwide, the White Lotus hotel is a luxury resort that accommodates wealthy clients.The White Lotusseason 1 took place in Hawaii, while the second season took place in Sicily. The second season had only two characters in common with the first season: the wealthy heiress Tanya (Jennifer Coolidge) and her husband Greg (Jon Gries).The White Lotusseason 3was just recently announced, but it’s unknown if it will have any characters in common with its predecessors.
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According toDeadline,The White Lotusseason 2 finale scored 4.1 million viewers across HBO Max and linear telecasts, which more than doubles the 1.9 million viewers who tuned in to see the season 1 finale. It also more than doubles, and nearly triples, the number of viewers who tuned in for the season 2 premiere (1.5 million viewers). In terms of delayed viewing, the program is now averaging about 10.1 million viewers across platforms.
The White Lotusis a buzzy series on social media. Deadline speculates that the buzz around the show has caused viewership figures to rise, and it notes that season 1’s viewership numbers were greatest after the season finale. Because the show is centered around events leading up to a death that’s portrayed in the premiere, audiences may be binging the series once the final episode comes out.
HBO does not operate onthe binge-releasing model, which probably helps the longevity of the series.The White Lotusroutinely trends on Twitter and other social media platforms for its dark comedy, visuals, and satire of the upper classes. The nature of the series suits the superficiality of social media; as a satire, it almost perfectly blends into the algorithmic demands of the internet, which allows it to go viral and draw in more viewers.
WithHBO cancelling shows likeWestworldlately, it does appear thatThe White Lotusis one of the safer entries under the network’s banner. A growing audience and a growing public awareness for the series means that it’s not likely to go anywhere anytime soon.
